Moving into a new market is an exciting decision, but it’s a big one. It’s a commitment, in terms of both time and money.
After all, if you’re going to make the move, you need to make sure you do it well, working with market experts so that you strike the right note in your new language.
So, you need to choose a market that’s growing exponentially every single day, with vast numbers of consumers just sitting there, ready and waiting for your product.
Brazil could be that market. With a population that hit 212 million in 2019 and shows no signs of stopping its growth any time soon, there’s a huge amount of potential for businesses, products and services of all shapes and sizes.
But if you’re in the world of IT or gaming, then the potential for success and profit could be even greater.
Because, as you’ll see a little later on, Brazilians are more than a little addicted to their smart phones and their social media. The latest internet trends are quick to catch on in Brazil. Sometimes they even start there.
It’s a market that offers huge possibility, and one that’s largely overlooked by many.
Keep scrolling for some facts and figures that will show you why Brazil could be the new horizon you’ve been looking for.
- Portuguese is the 5th most commonly used language on the internet
Portuguese is one of the most widely used languages on the internet, and that’s mainly down to the people of Brazil. In 2017, there were 155 million Portuguese-speaking internet users1, and 149 million of those were in Brazil.
Brazilian Portuguese is very different to European Portuguese and other varieties. But with the vast Brazilian population, it’s not hard to see why setting your sights on Brazil in particular, and adapting the language accordingly, makes so much sense.
With only English, Spanish, Chinese and Arabic ahead of Portuguese in terms of internet share, there’s no denying that Brazilian Portuguese is an extremely useful language to be able to communicate in. It’s a market that’s only going from strength to strength.
- 89 million Brazilians have smartphones
There are 10s of millions of Brazilians with smartphones, avidly downloading the latest apps.
The average Brazilian spends over nine hours a day on the internet, 4 hours and 45 minutes2 of which is on a mobile phone. And spending time (and money) on apps takes up the vast majority of those hours.
This strong smartphone culture means that if you’re looking to expand your app into new markets, making the choice to localize your app for Brazil could mean you end up with millions of loyal new users.
- And nearly as many Brazilians are avid gamers
The localization of a game is a huge commitment. But if you localize your game for the Brazilian market, then you’ll have an equally huge pool of keen gamers ready to get stuck into the finished product.
The number of Brazilian gamers stood at 75.7 million3 in 2018, and grows by the day.
Brazil is the 13th largest games market in the world, and the largest games market in Latin America4, so there’s always room for a new game to take the country by storm.
- The average level of English is low
Some people take the view that as long as their content and copy is in English, it’ll be understandable all over the world.
And for some markets, where average levels of English ability are high, an app or game in English might just about work. Although, of course, it’s been proven time and time again, that people are more likely to trust a product or make a purchase from a website if it’s in their native language.
In Brazil, however, English just won’t cut it. Proficiency varies throughout the country, but, on average, is not high. You might get some uptake of English-language content in Brazil, but if you can speak the local language, then you’ll have the potential to reach millions more consumers.
- It’s an investment you won’t regret
When looking to expand into a new market, you need to opt for a country with stats that prove its potential. And Brazil could be just what you’re looking for.
If you work with a professional with first-hand knowledge of Brazil, and proven experience in translation and localization, then you could be the next big thing in this ever-growing Latin American market before you know it.
If you’ve decided that Brazil is the next big frontier for you, then get in touch to discuss all your localization and translation needs.